In the new product development process, during the step of _____ a company will develop new product concepts and determine how the product will be viewed by consumers and how it will be used. Often this is performed using a focus group of consumers.
A) generating new product ideas
B) screening new product ideas
C) developing and evaluating new product concepts
D) designing and developing the new product

Question

Quizplus · Accepted Answer

During the "developing and evaluating new product concepts" step, companies create detailed product concepts and assess consumer perceptions and potential usage, often using focus groups for feedback.

In the New Product Development Process, During the Step of _____