Most firms will develop a checklist with specific criteria that all new products must meet during the _____ step in the new product development process.
A) generating new product ideas
B) screening new product ideas
C) performing a product business analysis
D) test marketing

Question

Quizplus · Accepted Answer

During the screening new product ideas step, firms use a checklist with specific criteria to evaluate and filter out ideas that do not meet the necessary requirements for further development.

Most Firms Will Develop a Checklist with Specific Criteria That