Test marketing can provide an idea of how well a new product will do in the marketplace, but this stage of the new product development process can also be
A) expensive
B) time consuming
C) open to competitive sabotage
D) all of the above

Question

Quizplus · Accepted Answer

Test marketing can provide an idea of how well a new product will do in the marketplace, but this stage of the new product development process can also be expensive, time-consuming, and open to competitive sabotage.

Test Marketing Can Provide an Idea of How Well a New