Test marketing of a new product can be a reliable predictor of
A) market share
B) costs and profitability
C) assessment of alternative product strategies or marketing mix strategies
D) all of the above

Question

Quizplus · Accepted Answer

Test marketing can provide insights into market share, costs and profitability, and help assess alternative product or marketing mix strategies, making it a comprehensive predictor.

Test Marketing of a New Product Can Be a Reliable