The advantage of being a later entry into the marketplace with a new product is that
A) competitors have incurred the major costs of developing the new product and informing the public about it
B) the company can market the product as a "me-too" product and thereby reduce the marketing and advertising costs considerably
C) few people have yet adopted the new product
D) both a and b

Question

Quizplus · Accepted Answer

The advantage of being a later entry into the marketplace with a new product is that competitors have incurred the major costs of developing the new product and informing the public about it and the company can market the product as a "me-too" product and thereby reduce the marketing and advertising costs considerably.

The Advantage of Being a Later Entry into the Marketplace