In terms of new product adoption, _____ are the first 2.5 percent of the total market to purchase a new product, are risk takers, and can afford to pay higher prices for new products.
A) innovators
B) early adopters
C) early majority
D) late majority

Question

Quizplus · Accepted Answer

Innovators are the first 2.5 percent of the total market to adopt a new product. They are characterized by their willingness to take risks and their ability to afford higher prices for new products.

In Terms of New Product Adoption, _____ Are the First