In terms of new product adoptions, _____ are individuals with limited resources and are likely to adopt products only if the products are widely popular and the risk associated with the purchase is minimal.
A) innovators
B) early majority
C) late majority
D) laggards

Question

Quizplus · Accepted Answer

The late majority are individuals who adopt a new product after the average person and are typically skeptical about innovations. They tend to have limited resources and prefer to wait until a product is widely accepted and the risk is minimal before adopting it.

In Terms of New Product Adoptions, _____ Are Individuals with Limited