The speed of new product adoptions can be increased by all of the following factors except
A) the new product involves significant changes from the current products
B) the new product is compatible with the current needs of consumers
C) the new product has a high level of trialability
D) the advantages of the new product can be communicated and is observable
Correct Answer:
Verified
Q221: The process of offering a new product
Q222: Errors to avoid in test marketing include
Q223: Test marketing of a new product can
Q224: Having a successful and quality launch is
Q225: The advantage of being a later entry
Q227: In terms of new product adoption, _
Q228: In terms of new product adoption, _
Q229: In terms of new product adoptions, _
Q230: In terms of new product adoptions, _
Q231: In terms of new product adoptions, _
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