_____ involves offering a new product to a group of stores and evaluating the market reaction to it.
A) Diffusion test marketing
B) Controlled test marketing
C) Modified test marketing
D) LITMUS test marketing

Question

Quizplus · Accepted Answer

Controlled test marketing involves asking a number of stores to carry a product for a fee; depending on the outcome, the manufacturing firm may decide to produce the product on a larger scale, or not.

_____ Involves Offering a New Product to a Group of Stores