A marketing researcher conducted a study to find out how familiar consumers were with a list of 25 different brands of clothing. This is an example of

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Brand awareness research is the process of measuring how well a brand is known by consumers. This can be done through surveys, interviews, or other methods. In this case, the researcher is conducting a study to find out how familiar consumers are with a list of 25 different brands of clothing. This is an example of brand awareness research.

A Marketing Researcher Conducted a Study to Find Out How