Competitive Product Research

Competitive product research

A) estimates product preferences and performance in a given market
B) helps in determining the overall product strategy for a product, the price that the market will bear for the product, and the promotion that is appropriate in light of the competition
C) evaluates the good/service offering and the related marketing mix in light of the different target markets
D) evaluates consumers' reaction to a package, the extent to which the package adequately communicates information to the consumer, and the distribution implications of the package