Kitchen Aid identified a group of consumers called "wannabe chefs" who were passionate about cooking and most importantly to Kitchen Aid, the segment cut across all demographic groups. This is an example of

Question

Quizplus · Accepted Answer

This is an example of consumer segmentation research because Kitchen Aid identified a specific group of consumers ("wannabe chefs") based on their passion for cooking, which is a behavioral characteristic, rather than demographic characteristics.

Kitchen Aid Identified a Group of Consumers Called "Wannabe Chefs