Behavioral segmentation is used to identify clusters of consumers who seek the same product benefits or who use or consume the product in a similar fashion.

Name: Behavioral segmentation is used to identify clusters of consumers who seek the same product benefits or who use or consume the product in a similar fashion.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Behavioral segmentation divides consumers based on their behavior, such as product usage, benefits sought, and purchasing patterns, to identify groups with similar behaviors.

Behavioral Segmentation Is Used to Identify Clusters of Consumers Who