Behavioral segmentation variables include benefits sought, user rate, usage status, loyalty status, buyer-readiness stage, and occasion.
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Q4: Mass marketing is likely to work in
Q5: Segment marketing requires the use of a
Q6: The four primary bases for segmentation are
Q7: Demographics are statistics that describe a population,
Q8: Behavioral segmentation is used to identify clusters
Q10: Occasion segmentation is the process of identifying
Q11: Loyalty segmentation is the process of identifying
Q12: Benefit segmentation is the process of identifying
Q13: Usage rate segmentation is the process of
Q14: User status segmentation is the process of
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