Occasion segmentation is the process of identifying market segments based on the time or occasion when a product should be purchased or consumed.

Name: Occasion segmentation is the process of identifying market segments based on the time or occasion when a product should be purchased or consumed.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Occasion segmentation involves dividing the market based on specific times or events when consumers are more likely to purchase or use a product, such as holidays or special events.

Occasion Segmentation Is the Process of Identifying Market Segments Based