Occasion segmentation is the process of identifying market segments based on
A) the extent to which consumers are nonusers, occasional users, medium users, or heavy users of a product
B) users of competitors' products, ex-users, potential users, first-time users, or regular users
C) the time or occasion when a product should be purchased or consumed
D) consumers' stage of readiness to purchase a particular product

Question

Quizplus · Accepted Answer

Occasion segmentation focuses on identifying when a product is purchased or consumed, targeting specific times or events.

Occasion Segmentation Is the Process of Identifying Market Segments Based