When businesses use frequency or loyalty programs, they are using a _____ strategy.
A) occasion segmentation
B) buyer-readiness stage segmentation
C) loyalty segmentation
D) usage rate segmentation

Question

Quizplus · Accepted Answer

Frequency or loyalty programs are designed to reward repeat customers, which aligns with loyalty segmentation, focusing on retaining and rewarding loyal customers.

When Businesses Use Frequency or Loyalty Programs, They Are Using