Because consumers' tastes vary, Campbell's Soup alters the ingredients in some of their soups based on the different regions of the United States where the product is sold. This is an example of
A) demographic segmentation
B) geographic segmentation
C) behavioral segmentation
D) psychographic segmentation

Question

Quizplus · Accepted Answer

This is an example of geographic segmentation because Campbell's Soup is changing its product based on the location or region where it is sold, catering to the specific tastes and preferences of consumers in different areas.

Because Consumers' Tastes Vary, Campbell's Soup Alters the Ingredients in Some