Virginia Eye Institute develops a series of advertisements to develop awareness of LASIK eye surgery for consumers who are not aware of the product, but would potentially use the product if they are aware of how it works. Virginia Eye Institute is using
A) loyalty segmentation
B) occasion segmentation
C) user status segmentation
D) buyer-readiness stage segmentation

Question

Quizplus · Accepted Answer

Virginia Eye Institute is targeting consumers based on their readiness to purchase, which involves educating them about LASIK eye surgery to move them from being unaware to being potential users. This aligns with buyer-readiness stage segmentation.

Virginia Eye Institute Develops a Series of Advertisements to Develop