A local car dealership runs a special one page ad in the local newspaper promoting a special spring sale. This is an example of
A) demographic segmentation
B) geographic segmentation
C) behavioral segmentation
D) psychographic segmentation

Question

Quizplus · Accepted Answer

The ad targets a specific geographic area, as it is placed in a local newspaper, indicating geographic segmentation.

A Local Car Dealership Runs a Special One Page Ad