While it is true that introducing a new product to a market of nonusers of the product will be expensive and a challenge, it is also true that such markets may present great potential. This is an example of
A) usage rate segmentation
B) user status segmentation
C) buyer-readiness segmentation
D) loyalty segmentation

Question

Quizplus · Accepted Answer

Nonusers constitute a user status segment.

While It Is True That Introducing a New Product to a Market