The _____ positioning strategy is the process of marketing a very precise product application that differentiates it in consumers' minds from other products that have a more general use.
A) attribute/benefit
B) product class
C) use or application
D) product user

Question

Quizplus · Accepted Answer

The "use or application" positioning strategy focuses on marketing a product for a specific use or application, differentiating it from more general-use products in the minds of consumers.

The _____ Positioning Strategy Is the Process of Marketing a Very