The _____ positioning strategy is used to differentiate a company as a leader in a product category, as defined by the respective companies.
A) competitor
B) product class
C) use or application
D) product user

Question

Quizplus · Accepted Answer

The product class positioning strategy differentiates a company as a leader within a specific product category by emphasizing the unique attributes or benefits of its products compared to others in the same class.

The _____ Positioning Strategy Is Used to Differentiate a Company