Position mapping can be used for all of the following except
A) Determining a brand's position relative to the competition.
B) Determining which positioning strategy should be used.
C) Determining where to position a particular brand.
D) Identifying gaps that are not being addressed by any brand.

Question

Quizplus · Accepted Answer

Position mapping can be used to determine a brand's position relative to competitors, to position the brand, and to identify gaps that are not being addressed by any brand. Positioning maps cannot determine which position strategy the company should use.

Position Mapping Can Be Used for All of the Following