The _____ positioning strategy compares the firm's brand, directly or indirectly, with those of the competition.
A) competitor
B) product class
C) use or application
D) product user

Name: The _____ positioning strategy compares the firm's brand, directly or indirectly, with those of the competition. A) competitor B) product class C) use or application D) product user
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The competitor positioning strategy involves comparing the firm's brand with those of the competition, either directly or indirectly.

The _____ Positioning Strategy Compares the Firm's Brand, Directly or Indirectly