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Within the Buying Center, a Gatekeeper with a High Degree

Question 159

Multiple Choice

Within the buying center, a gatekeeper with a high degree of decisiveness will be inclined to


A) share more information to members of the buying center than someone with a low degree of decisiveness
B) assume the role of the decider in addition to being the gatekeeper
C) decide which vendor will be selected
D) make decisions about which information should be passed on to members of the buying center and what should be discarded

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