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Within the Buying Center, a Decider Who Has a High

Question 162

Multiple Choice

Within the buying center, a decider who has a high level of self-confidence will


A) tend to take over a buying center and lead the group to the product he or she wants to purchase
B) monopolize a buying center group and only allow individuals who agree with his or her opinion to speak
C) feel comfortable in making a decision but can be influenced by others with strong evidence and sound arguments
D) stick with a decision once it is made and not listen to others within the buying center

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