A Risk-Averse Influencer Within a Buying Center Is Likely to

A risk-averse influencer within a buying center is likely to

A) rely on individuals of higher rank to make the decision in a purchase situation so that the influencer will not be blamed for a poor decision
B) stay with the current vendor or brand because it is viewed as safe and strive to convince other members of the buying center to keep the current vendor
C) take charge so that the buying center will make the decision perceived as having the lowest risk
D) try new products and brands if they are perceived to be as good as those currently being used