Why is it more difficult to estimate frequency with magazine advertising?
A) Magazines may be picked-up and read many times.
B) It does not take into account pass-along readership.
C) Readers are more likely to ignore advertisements.
D) Some magazines are monthly and others are bi-monthly.

Question

Quizplus · Accepted Answer

Magazines can be picked up and read multiple times by the same or different readers, making it challenging to accurately estimate how often an advertisement is seen.

Why Is It More Difficult to Estimate Frequency with Magazine