Do conversion rates relate strictly to sales?
A) Yes. It means that you've converted a visitor to a buyer.
B) No. A conversion can be to any target behavior.
C) Yes. There can be, however, interim steps where the visitor becomes a prospect.
D) No. Conversion just means you've moved from the landing page to another page in the website.

Question

Quizplus · Accepted Answer

A conversion can refer to any desired action taken by a visitor, not just making a purchase. This includes signing up for a newsletter, downloading a white paper, or any other target behavior a website aims to achieve with its visitors.

Do Conversion Rates Relate Strictly to Sales