How does the bounce rate give context to clickthrough rates?
A) The bounce rate is deducted from the clickthrough rate when advertisers pay for traffic driven to their website.
B) The bounce rate is important in robotic bidding for search engine marketing (SEM).
C) It identifies customers who decided to visit a competitive website.
D) It sets aside site visitors who reached a website by mistake or found the content uninteresting.

Question

Quizplus · Accepted Answer

The bounce rate helps in understanding the quality of traffic by identifying visitors who might have landed on the website by mistake or were not interested in the content, thus giving context to the clickthrough rates by indicating the engagement level of the visitors.

How Does the Bounce Rate Give Context to Clickthrough Rates