Why does measuring effectiveness in traditional media advertising focus on exposure of advertising versus its creative content?
A) Content is judged based on its efficiency versus its effectiveness.
B) It is typically very difficult to change content once it's completed.
C) There is no standard for measuring creative content.
D) Because content can vary greatly depending on your target audience.

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The Answer of Why does measuring effectiveness in traditional media advertising focus on exposure of advertising versus its creative content?
A) Content is judged based on its efficiency versus its effectiveness.
B) It is typically very difficult to change content once it's completed.
C) There is no standard for measuring creative content.
D) Because content can vary greatly depending on your target audience.

Why Does Measuring Effectiveness in Traditional Media Advertising Focus on Exposure