Why are unique visitors more important to a marketing manager than total visitors?
A) Because the number of unique visitors is always larger.
B) Because some people visit the site multiple times.
C) Because visitors who visit the site multiple times are less likely to purchase.
D) Because unique visitors are all driven to the site by promotional activities.

Question

Quizplus · Accepted Answer

Unique visitors provide a more accurate measure of how many different individuals are being reached, as total visitors can be inflated by the same individuals visiting multiple times. This helps in understanding the true reach and effectiveness of marketing efforts.

Why Are Unique Visitors More Important to a Marketing Manager