Which form of advertising is designed to build the general reputation of the organization and create goodwill toward the company and its brands?
A) Public relations
B) Institutional advertising
C) Traditional advertising
D) Competitive advertising

Question

Quizplus · Accepted Answer

Institutional advertising is focused on promoting the organization's image and building goodwill rather than promoting specific products or services. This type of advertising aims to create a positive perception of the company as a whole, enhancing its reputation among the public and stakeholders.

Which Form of Advertising Is Designed to Build the General