Maximizing exposure of the advertising message to the target audience while minimizing waste coverage is the definition of
A) traditional advertising.
B) media strategy.
C) promotional mix.
D) non-traditional advertising.

Question

Quizplus · Accepted Answer

Media strategy focuses on delivering a message to the target audience as efficiently as possible, minimizing waste and ensuring the message reaches the intended recipients.

Maximizing Exposure of the Advertising Message to the Target Audience