What is true of reach and frequency with a limited budget?
A) They are inversely related to one another.
B) They are mutually exclusive objectives of an advertising campaign.
C) Most plans eliminate waste coverage.
D) All of these

Question

Quizplus · Accepted Answer

Reach and frequency are inversely related because as you increase the reach (the number of people who see your ad), you often have to decrease the frequency (the number of times each person sees your ad), especially when working with a limited budget.

What Is True of Reach and Frequency with a Limited