What is true of most consumer sales promotions?
A) The majority of coupons are redeemed during the promotional period.
B) Bonus packs are the most cost-effective form of sales promotion.
C) They are intended to produce quick transactions between buyers and sellers.
D) Contest and sweepstakes are, essentially, the same thing.

Question

Quizplus · Accepted Answer

Consumer sales promotions are primarily designed to encourage quick purchases and boost short-term sales by offering incentives or attractive terms, thereby facilitating immediate transactions between buyers and sellers. Contests and sweepstakes differ in participation requirements, coupon redemption rates vary widely and are often low, and the cost-effectiveness of bonus packs can depend on various factors, making them not universally the most cost-effective form of sales promotion.

What Is True of Most Consumer Sales Promotions