Which of the following statements concerning public relations is true?
A) The public image of a company has little impact on marketing efforts.
B) It can be used as a promotional tool to build positive feelings about a brand.
C) It focuses on the company's target market to the exclusion of other stakeholders.
D) It relates primarily to crisis management.

Question

Quizplus · Accepted Answer

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. It can indeed be used as a promotional tool to enhance or build positive feelings about a brand, making statement B correct. Public relations encompasses much more than crisis management and does not exclusively focus on a company's target market, as it also considers other stakeholders. Additionally, the public image of a company significantly impacts its marketing efforts, contrary to what is suggested in statement A.

Which of the Following Statements Concerning Public Relations Is True