Why would smaller brands with less general brand recognition turn to direct marketing?
A) It is personalized at the individual level.
B) It offers the potential for fine-tuning the offer.
C) Response is based primarily on the offer.
D) It is the most affordable compared to other promotional tools.
Correct Answer:
Verified
Q41: Personal selling is primarily directed at which
Q42: When is mobile direct marketing most effective?
A)
Q43: Which of the following statements is true
Q44: Which of the following statements is true
Q45: How can coupons be most effectively utilized
Q47: In virtually all cases, marketers advertise to
Q48: Why should competitive advertising be used carefully?
A)
Q49: What is a potential negative consequence of
Q50: Why is it often difficult to estimate
Q51: How are non-sales behavioral objectives structured to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents