Why is it often difficult to estimate the financial returns from promotional expenditures?
A) Promotions often have a cumulative effect that's difficult to measure at a given point in time.
B) It's impossible to accurately measure wasted reach.
C) Frequency objectives often go unmet.
D) The objective of most advertising is not related to increasing sales.

Question

Quizplus · Accepted Answer

Promotions can have a long-lasting impact that accumulates over time, making it challenging to assess their immediate financial returns. This cumulative effect includes increased brand awareness and customer loyalty, which do not always translate directly into immediate sales but contribute to long-term profitability.

Why Is It Often Difficult to Estimate the Financial Returns