When a consumer purchases a product after moving through cognitive and affective variables, how would you classify the consumer in terms of the hierarchy of effects model?
A) Awareness
B) Liking
C) Affective
D) Action

Question

Quizplus · Accepted Answer

The hierarchy of effects model describes the process consumers go through before making a purchase, starting from awareness and moving through liking (affective stage) and finally to action (purchase). When a consumer purchases a product after moving through cognitive (awareness, knowledge) and affective (liking, preference) variables, they are in the action stage of the model.

When a Consumer Purchases a Product After Moving Through Cognitive