A consumer at Target sees a display of a new brand of hairspray marked 10% off if purchased during the debut period. The consumer passes on the purchase during that trip but wants to remember to buy the product when her current spray is empty. The promotional objective here is
A) Sales related
B) Sales behavioral
C) Lagged
D) Communication

Question

Quizplus · Accepted Answer

The promotional objective is lagged because it aims to influence future purchase behavior, not immediate sales or specific actions during the debut period.

A Consumer at Target Sees a Display of a New