What would you expect the relationship to be between selling a high-risk product and a low-risk product using personal selling?
A) High-risk is more likely to be sold using personal selling
B) Low-risk is more likely to be sold using personal selling
C) Low-risk and high-risk are equally as likely
D) High-risk is less likely to be sold using personal selling

Question

Quizplus · Accepted Answer

High-risk products often require the personalized communication and trust-building that personal selling provides, allowing salespeople to address concerns and tailor the sales message to the individual customer's needs.

What Would You Expect the Relationship to Be Between Selling