Retail operations, traditionally thought of as "place" in the marketing mix, are under increasing pressure from consumers to accommodate the consumers' busy lifestyles and lack of time to go shopping. While some customers still like the old ways of shopping, retailers need to think about shopping from the customers' perspectives, which falls under which of the 4 Cs approach to the marketing mix?
A) Customer benefits
B) Convenience
C) Cost
D) Communications

Question

Quizplus · Accepted Answer

The 4 Cs approach to the marketing mix includes Convenience, which focuses on making it easier for customers to purchase products, aligning with the need to accommodate busy lifestyles.

Retail Operations, Traditionally Thought of as "Place" in the Marketing