Corey's firm had a good reputation for integrating social media into its marketing processes. To engage customers further and to build ways to interact positively with the brand, Corey and his programmers were building sophisticated puzzles and adventures online, and using which process?
A) Crowdsourcing
B) Gamification
C) Purposeful fun
D) Online marketing research

Question

Quizplus · Accepted Answer

Gamification involves incorporating game design elements into non-game contexts, such as marketing, to engage and motivate people to achieve their goals or engage with the brand. Corey's approach of building sophisticated puzzles and adventures online for customer engagement aligns with this strategy.

Corey's Firm Had a Good Reputation for Integrating Social Media