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What Is the Significance of the Change from Promotion in the 4

Question 13

Multiple Choice

What is the significance of the change from Promotion in the 4 Ps to Communication in the 4 Cs?


A) Promotion is seen primarily as advertising, and Communication includes a wider range, such as public relations, personal selling, and publicity.
B) Promotion focuses on the product features, and Communications focuses on product benefits.
C) Promotion focused on the messages the company sends, and Communications includes any contact with the firm.
D) Promotion is an active interaction, and Communications is a passive interaction.

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