Why would a firm develop an advantage in switching from Promotion to Communication in the marketing mix?
A) The Communication approach enhances effectiveness of the message instead of efficiency of delivery and execution.
B) The Communications approach gives the marketer more control over the message content and delivery.
C) The Communications approach means fewer messages delivered more frequently.
D) The Communications approach favors social media and online messaging instead of using traditional promotion vehicles.

Question

Quizplus · Accepted Answer

The Communication approach focuses on the effectiveness of the message, ensuring it resonates with the audience and builds a stronger connection, rather than just focusing on efficient delivery.

Why Would a Firm Develop an Advantage in Switching from Promotion