Kate has been watching her firm switch from the 4 Ps in the marketing mix to the 4 Cs over the past few years. This switch is more than semantics for the use of the 4 Cs means the marketers will
A) practice a more state-of-the-art approach.
B) create more value in an exchange.
C) control more of the customer's total spending.
D) be more efficient in their use of marketing tools.

Question

Quizplus · Accepted Answer

The switch from the 4 Ps (Product, Price, Place, Promotion) to the 4 Cs (Customer needs and wants, Cost to satisfy, Convenience to buy, Communication) in marketing focuses on understanding and meeting the needs of customers, thereby creating more value in an exchange. This approach is more customer-centric, emphasizing the importance of delivering value from the customer's perspective.

Kate Has Been Watching Her Firm Switch from the 4