Why is it important for a marketer to begin marketing mix decisions with Product when all 5 Ps are interrelated?
A) Products are easier to test, and testing should be done before setting prices or determining where to place the product.
B) If a firm has a good product, the other 4 Ps don't matter as customers will want the product.
C) The level of risk increases as a marketer goes through the 5 Ps, and it's better to start with a less risky part of the mix.
D) Products and clear ideas of the customer benefits are the basis for all other considerations.

Question

Quizplus · Accepted Answer

Products and their benefits are foundational to the marketing mix, guiding decisions on price, place, promotion, and people. Without a clear product offering and understanding of customer benefits, other elements cannot be effectively determined.

Why Is It Important for a Marketer to Begin Marketing