Why is experiential marketing becoming such a significant approach to consumer marketing?
A) Interaction with the brand, product or service becomes more compelling and intimate leading to a stronger link between the customer and the firm.
B) Experiences are more engaging and more fun, which contrasts with the seriousness and extreme competitiveness which had characterized marketing.
C) Experiences are short, intense and memorable, which fit the profile of modern consumers much more effectively.
D) More frequent interactions in smaller bits of information lends a new objectivity to the customer experience, building trust in the brand.

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The Answer of Why is experiential marketing becoming such a significant approach to consumer marketing?
A) Interaction with the brand, product or service becomes more compelling and intimate leading to a stronger link between the customer and the firm.
B) Experiences are more engaging and more fun, which contrasts with the seriousness and extreme competitiveness which had characterized marketing.
C) Experiences are short, intense and memorable, which fit the profile of modern consumers much more effectively.
D) More frequent interactions in smaller bits of information lends a new objectivity to the customer experience, building trust in the brand.

Why Is Experiential Marketing Becoming Such a Significant Approach to Consumer